New Aesop store, Newbury Street

November 29, 2012

William O’Brien (architect and university professor) cleverly used timber cornices to create shelves in this recently opened Boston Aesop store. The project was inspired by ornamental inspired architecture that originated in Paris and can be seen in this area.

“The display shelves are formed through the accumulation of several different custom crown mouldings to produce an unexpected texture, one that defamiliarises the moulding and transforms its role from an architectural element that conventionally highlights edges to an element that produces a rich and varied surface texture,” explained O’Brien Jr.