After creating a very successful store re-design for Spitz, we were approached to design another concept for the Spitz brand that would sit comfortably next to the existing one. The store has to communicate a design language that is different from the original, but that feels part of the same family. Working again with bold colour, texture, shape and luxurious finishes to compliment the products, the store feels unique but sit happily alongside its stablemates.
Despite fairly narrow spatial constraints, a sense of atmosphere and volume was achieved by merging floor and wall surfaces with muted stone and timber tones, reducing contrast, introducing rounded detailing on furnishings and applying soft washes of light to wall paneling.
